More than just a brand, Gresart is a movement.
Aiming to capture the spirit and vision of a younger and more conscious generation, Gresart's new image focuses on a sustainable world, representing a paradigm shift in the world of ceramics.
The brand is based on four core values: green, easy, youthful and competitive.
Green is much more than a color. The sustainability of the brand begins with Gresart's "G", simultaneously representing the environment (green) and the circular economy with all its benefits. From the production process to the shipment of our products, the brand asserts itself as environmentally responsible.
Easy, is the simplification of everything we do. We want to simplify the life of our customers, from the presentation of our collections to the means of promotion. This requires a simple and straightforward approach on all communication platforms.
A more accessible and practical brand is also a younger brand. Youthful represents the commitment to a young audience, which values the preservation of the environment and the simplicity of things, from lifestyle to consumption. This vitality is reflected in the design of the collections, more direct, minimalist and more practical.
Gresart is not a brand based solely on ideals. It is a competitive brand. Determined to offer quality at competitive prices, Gresart intends to reach a new target and a new positioning on the market. The addition of the words "Ceramic Tiles" makes the brand more international and more globally oriented.